In Januari 2014 I became a member of the Belgian Association for Professional Photographers. After a visit to Universal Woods EMEA and Chromaluxe in Schelle, Belgium where we got to see the Chromaluxe® panels for the first time I immediately fell in love with this great way of showing and selling my photographs.
I contacted Carolyn from Universal Woods to get to know more about this lovely product and as we decided to print several portrait photographs of pregnancy and newborn photography in High gloss Chromaluxe® panels. We immediately went large: all images are 100×100 cm or 100×150 cm. These photographs are currently in an exposition on the maternity ward of a hospital in the center of the Netherlands. We also ordered some panels to show in our store and studio. This all together created a lot of interest from our customers towards this new and exciting product. They specially love the nearly 3D effect the photographs get when sublimated on Chromaluxe® panels. We also are very fond of the durability of the product.
They specially love the nearly 3D effect the photographs get when sublimated on Chromaluxe® panels.
I started selling these great Chromaluxe® panels at the end of 2014. My customers just love the quality of this product and several panels have been sold already. It’s really a high end product that upgrades my possibilities to stand out in quality in the very competitive Dutch market.
People seem to think that now photography is digital, it has to be cheap.
People seem to think that now photography is digital, it has to be cheap. Using the Chromaluxe® panels to finish my portraits I can show them that there is more to photography than just pushing the shutter release. It’s all a process of creativity and using the best possible materials to finish these portraits.
Because it is truly a high end product it can be sold for a fair price so we can make a normal margin on it. Not like canvas that you can buy at any place for low prices and NO margin at all. We have to run a business….
We sell the panels including an aluminium frame so we ad value to it. You can make the panels look great in any environment by finishing these panels with a perfect frame!
I thank Universal Woods EMEA for all their support in making our exposition possible and showing us how to work with Chromaluxe®
Hans Duijghuisen is a professional photographer since 1991, with a specialty in portrait and wedding-photography.
Hans won the 1st prize in portrait photography while he did his exam for all-round professional photographer in 1994. In 1997 he won the 1st prize as being the best FotoPlus store in the Netherlands. In 1998 he became a licentiate of Dutch Institute of Professional Photography and in 1999 he became Associate of Dutch Institute of Professional Photography. Since 1993 he is an official gild photographer.
In May 2008 we received the warm shower of the Dutch television consumer program TROS RADAR. This is one of the highest consumer awards in the Netherlands. Two weeks later we even got the warmest shower for the television season 2007/2008. He gives seminars to professional photographers in the Netherlands and abroad: May 2010 in Estonia, Januari 2014 in Belgium as a panel member.