It is well known that the recent developments for the Greek economy have been very frustrating. Since 2008 Greek enterprises have been facing thousands of problems, some of them have withstood when others have not. Many address these problems with passivity while others with activation. Photolab chose extroversion, the belief in staff capabilities as well as the equipment, and of course the 35 years of experience in the domain.
The last five years, there have been endless hours of meetings with my partners so as to trace a new road, a strategy that will meet the economy’s current conditions. There have been plenty of ideas. Price reduction, new highly commercial products, operating cost reduction, etc. All of these proposals did not satisfy me. The faith in our potentials did not allow me to drift in that kind of logic.
During 2008 we reached our first decisions. Purchase of a new private building, investment in a brand new UV machine and simultaneously complete renovation of our head office. The following years the same logic prevailed. Photolab’s accession into the E.U. program of subsidies for business and capital investments of approximately 250.000€ in new equipment. New digital cutter, new printers, certification as an official ChromaLuxe lab and much more.
In 2014, we arranged our first participation as ChromaLuxe’s guest exhibitors in the world’s biggest photo exhibition show in Cologne of Germany, known as Photokina. Photolab achieved the greatest compliments from visitors for our whole presence. Our certification as one of the 14 Official ChromaLuxe Labs in the world, made it worth our while.
ChromaLuxe’s products have helped Photolab achieve its goals to enter the European market and simultaneously increase sales into the Greek market. More particularly, since February 2013 Metal Prints have grown ten times, proving that we work intently in that direction.
The market has embraced Metal Print, despite the fact that it is a premium and expensive material as far as Greek facts is concerned. Metal Print is an extremely unique material, requires top quality equipment plus very high and demanding level knowledge of color management. It is not a product that everyone can deal with. That fact actually can be proved from the small number of Official ChromaLuxe Labs around the world.
Photolab provides what is best in order to satisfy Greek as well as European customers. We set up all the production line according to ChromaLuxe instructions, Zund’s digital cutter so as to support custom dimensions without compromising on quality, as well as shipping services for Metal Prints in every European country through our collaboration with TNT delivery.
As an epilogue, let’s believe in Greece, lets be inspired by a wonderful country with beautiful people. Greek businesses can be on the top and Photolab will always be in the front row!!!
Being a member of the team since 1998, Stratos Actidis is leading Photolab for the last 4 years. He has studied Photography in the Leica Academy of Athens from 1998 up to 2000. He has been highly trained in colour management and as an operator of various systems like Durst Lambda 130, Fujifilm Frontier 355, Zund G3 250M digital cutter, Konica digital offset printer, Roland and Epson ink jet printers and much more. Furthermore he is a Photoshop expert and he has personally designed Photolab’s awarded web site: www.photolab.gr.