Photographer Fred Eral is bringing ChromaLuxe to the ‘Rencontres Internationales de la Photographie’ in Arles

Firstly, I would like to introduce myself, I’m Fred Eral, a photographer who lives and works in the South of France, in Arles, in the heart of the Camargue.

To give you an idea, Arles is the city that organises the Rencontres Internationales de la Photographie. During the first week of the festival, there were 13,500 visitors and every year I exhibit my work in the Festival Off.

For over 10 years I have worked as a photographer, exhibiting in France and abroad; I have had many publications in various magazines, in the press, and have been exhibited in the Galerie d’Art in Belgium.

Most of my work as a photographer revolves around the Nature and by ‘posing’ Man; specifically, the Artistic Nude Male in a natural environment whereby Nature figures prominently with the Human. For the last three years my Male Nude works took a different direction by posing my male models under water in the Mediterranean, or on the Blue Coast as we call it. The Model and I were free diving without snorkels to respect nature and to be closer to it without artifice and to be as natural as possible.

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When I last came to Belgium, visiting some friends, I discovered ChromaLuxe. My friends, who are also photographers, thought of me and my next exhibition, saying “that’s great and your underwater pictures would harmonize perfectly with ChromaLuxe prints”. So they showed me that they had produced various jobs on ChromaLuxe and from that moment I was hooked. I could see my pictures of underwater nudes on this media and how they would benefit.

Luckily I was able to make some ChromaLuxe photo prints and I was absolutely not disappointed with the result. I discovered a depth, a strength, bursting colors, an impression of being in the water with the model.Featured image

In fact, during my exhibition INDOMITUS, which took place in one of the most prestigious locations in the city of Arles, the Espace Van Gogh, and where I was able to exhibit for ten days in June 2015; there was an echo, a feeling and the response of several people: “Your exhibition soothes us. I love the power of the color. The prints are beautiful, full of strength, and make us believe that we are underwater with the model etc … “. The praise for the work that was produced on ChromaLuxe was unanimous and positive.Featured image

“Your exhibition soothes us. I love the power of the color. The prints are beautiful, full of strength, and make us believe that we are underwater with the model etc … “

Finally, I would say that my collaboration with ChromaLuxe has been a positive experience with people whose work and qualities are very professional. I recommend them to photographers or anyone who values their work.

If you want to get an idea of ​​my work, the INDOMITUS exhibition is still on show in Arles, at the Hotel Le Belvedere Arles, until August 30, 2015.

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Innovation in Photography: the story told by guest blogger Jean Jacques Micheli

My first photographic experience was watching a black and white image appear in the developer bath in my father’s photo lab darkroom; I was about 6 years old. At this time, the professional photographer had to do everything himself from taking the original photograph, through to all the laboratory work. This was in the 1960’s and I took my early steps into the world of photographic printing.

Not long afterwards, a salesman came to show us a strange camera with bellows that, in one minute, could produce a black and white photo. The Polaroid became my second important discovery in the world of photography.

Of course, the evolution of cameras and the ever-advancing quality of new films have contributed to the overall improvement of the photographic image.

In the 1970’s when I was a student of photography a revolutionary colour process appeared on the scene – Cibachrome. This Swiss process was for me my third and most striking innovation allowing slides (diapositives) to be printed on a paper which had a metallic look and saturated high-contrast colours. Cibachrome became a huge success with photographic artists around the world, in part for its special image rendition but also for its long print life said to be between 50 and 100 years. Art works printed on Cibachrome still maintain very high values in the photographic art market.

Featured image“Black Ginger” photos by Serge Anton

More recently, an article in an American photo magazine caught my attention. It spoke of “metal prints” with luminous colour and very precise details. After some research I discovered that it was an American photographic process which was virtually unknown in Europe, with the exception of the UK. With one of the principal activities of my lab being fine art printing for artists and art galleries, it was only natural that I would adopt this process. It is indeed very close to Cibachrome and many artists and photographers make the connection.

It is now 3 years since I started offering high-quality ChromaLuxe prints alongside silver and fine art prints; an ever-increasing number of artists have opted for this print media with its deep blacks (no other photographic process obtains this level of density) and its luminous colours. ChromaLuxe is also an excellent choice for outside displays because it is water and even graffiti resistant. It also has excellent scratch resistance during routine handling of images. We have, for example, some ChromaLuxe prints displayed on the island of Saint Bartholomew’s in the Caribbean in an open-air restaurant. Similarly, if you are able to pass by the new BO Bank in Brussels you will find a monumental 3D artwork, by the artist Yves Ullens, made entirely out of ChromaLuxe. It is not unusual for clients to send us mails enthusing about the quality of our work and the rendering of their images on ChromaLuxe.Featured image

ChromaLuxe is, without doubt, my fourth significant discovery in my already long photographic career.

Labo JJ Micheli was the first European lab to obtain the ChromaLuxe Quality Label certificate.


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Jean-Jacques Micheli has built his carreer around photography: from 1978 to 1982 as professional photographer and in 1982 he has created his photo lab in Bussels. He is specialised in Fine Art prints for artists, art galleries and societies. His lab is recognized for the excellent mastery of color and his team consists of image and finishing specialists. You can contact Jean-Jacques Micheli via +32 (0) 2 733 21 85 or jjm@labojjmicheli.be.

For more information : www.labojjmicheli.be

A whole new world: European Photographers in Trieste

When I was about 8 years old, I read the book ‘The Witches’ by Roald Dahl, a truly terrifying but magical story about an annual convention of witches from all over. Not that I expected photographers to be similar to potential dangerous creatures, but the comparison sprung into my mind when I was travelling to Trieste last Friday for the Photography Masters Conference of the Federation of European Photographers. I was on my way to attend my first FEP event.

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I must admit that it wasn’t an entirely black hole to jump into. As ChromaLuxe has been partner of the Belgian National association for Professional Photographers who are a very active and interactive group of photographers, for a few years now, meeting up with the European Federation didn’t seem a very big leap. Being a partner of the Belgian association had taught us a lot about the profession of the photographer, how they think, what they need and how many differences there can be between all those who call themselves photographers. We’ve introduced ChromaLuxe over the last few years to the Belgian members and were able to convince them of the quality of our product. The positive feedback of our fellow countrymen made us decide to become a partner of the Federation of European Photographers: one step beyond!

This was what happened before. Now, in Trieste, I was entering a whole new world and I had one official objective and one personal. The official one: networking. The FEP represents 17 European countries; in some of them we’re very active already with ChromaLuxe Labs. The others were the subject of objective n°1. I’ve met people from Georgia, Russia, Slovakia, Ireland, Denmark, Portugal… Different backgrounds, but all great, interesting people.

My second objective was personal: suck in as much information as possible. In between the networking opportunities during breaks and dinners, there was an actual event going on: speakers from the photographic world followed one another talking about lighting, portraits, photo manipulation and photo combination. I’ve learned by listening, by talking to photographers and by being honest: I don’t have a background in photography, but I want to build a sound understanding. It was amazing how far you get by doing these three things. If you want to sell a product to someone, first get to know them. Then become a partner, and prove to them that you don’t just want to sell.

A thought on networking:

The key is: take your time. Don’t throw your cards around; never give one when people simply aren’t interested: better wait for the next occasion. It’s like dating, really, if you’re too keen you’ll end up alone because they will simply run away from you. When you enter a room, don’t jump the first person you see, go and take an interesting position, by the bar for instance: a place where people will end up anyway and mostly are open for an introduction. Don’t work your way around the room, don’t let yourself get caught as business card sponger. Take your time: never move too fast from one to another. Treat your potential business partners as friends, don’t interrupt them when they are talking to someone else, don’t give them the impression you want to make the deal tonight but get to know them. Take. Your. Time.

One free extra tip: Use your LinkedIn! What I do when returning from an event like this is connect to my ‘new friends’ on LinkedIn. This is when they become business relationships.

I went home on Monday with new friends, their business cards, the promise to be in touch to talk about ChromaLuxe but above all a mind filled with new insights in photography. Thank you members of FEP for the warm welcome, for the interesting weekend but mainly for the acquired knowledge: it will surely help us become even better partners.

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Featured image Carolyn Krekels is jr Marketing Manager at Universal Woods EMEA, in Schelle, Belgium. She has been taking care of the EMEA marketing for the Universal Woods products for 9 years so far, first working for the EMEA distribution partner of Universal Woods. In 2012 she joined the Universal Woods EMEA team. In Carolyn’s posts, she will give you insight in the marketing actions organised by Universal Woods EMEA and can give you useful hands-on tips on how to bring your product to the market. Contact her via carolynk@chromaluxe.com


Nothing ever happens in Belgium

‘Nothing ever happens in Belgium, right?’

Our fatalist taxi-driver managed to insult me and freak me out, while manoeuvring us through the busy London morning traffic. It was a week after the Paris attacks and a day after the foiled one in Verviers.

‘Who would have thought so, in Belgium… We all know, an attack in London is imminent: they know it will happen, just not when and where. But when your time has come, it has come, right?’

Welcome to London…

The Hilton Metropole Hotel in London hosted the SWPP (Society of Wedding Featured imageand Portrait Photographers) Convention and Trade Show from January 16th to 18th: the place to be for any wedding or portrait photographer in the country. Many master classes succeeded one another, with an opportunity for the attendees to stroll around the trade show booths during the breaks.

We are not from the UK, not a lab and hence not selling direct to photographers and we have four of the best UK labs selling our product, so why were we here with a booth of 4×2 m? Only one answer: Brand awareness and visibility. When a photographer turns to a lab for the printing of his images, we want him to ask for a ChromaLuxe, not a canvas, an acrylic or Dibond, but a metal print, printed on ChromaLuxe!

I have to admit: convincing a photographer to go for a ‘new’ and ‘undiscovered’ printing technique isn’t easy. They have a vast clientele who like their canvasses or framed photo paper and might not want to risk adding a new and more expensive material to the mix. However, with the right images at the booth, you will be able to attract and awe the ones looking for the novelties on the market.

Looking for great images toFeatured image display at a booth? One tip: forget about iStock and Shutterstock, but look for real photographers willing to share their images with you. You’ll find out three things working this way: 1) the extra time spent on looking for ‘real’ images will be largely compensated by the enthusiasm of photographers once they discover ChromaLuxe, 2) the visitors of your booth will be attracted by real photos of real people, in contrast to the ‘look how naturally I can smile’-family portraits you pay €5 for on image databases. 3) before you know it you’ll have a database of photographers eager to have you use their images, as for them it’s publicity too! And there’s even a number four: these photographers will talk and tweet about you and make your music. Now that’s a return on investment!

Where to find them, these photographers, you ask? They’re all around! Six weeks prior to the show, we launched a tweet, a couple of times the same one, for optimal reach:

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With the reactions we got, our graphic designer started to make the puzzle: portraits, weddings, some commercial photography. Contacting photographers, getting the high res files, sublimating the panels. Everyone who ever planned a booth knows how hectic this can be.

And for Europe, Africa and the Middle East, all of this is done from our offices in Belgium. So nothing ever happens in Belgium? No, not right.


Featured image Carolyn Krekels is jr Marketing Manager at Universal Woods EMEA, in Schelle, Belgium. She has been taking care of the EMEA marketing for the Universal Woods products for 9 years so far, first working for the EMEA distribution partner of Universal Woods. In 2012 she joined the Universal Woods EMEA team. In Carolyn’s posts, she will give you insight in the marketing actions organised by Universal Woods EMEA and can give you useful hands-on tips on how to bring your product to the market. Contact her via carolynk@chromaluxe.com