Photography or Art?

Is photography art? This is a hot discussion in many online forums and has been a subject of debate since photography was invented. There are many iconic photographs and beautiful studies of the human form, landscapes, cityscapes and abstract images that are without doubt of high artistic value. There is also the question of when does a photograph become a ‘painting’? My personal view is when it is manipulated so far in Photoshop or similar software that it ceasesFeatured image to look like a photo and looks more like a painting. However, would you agree? Fine Art images can come from several sources:

  • An original photograph without manipulation
  • A photograph that has been manipulated into an artistic image
  • Digital art created/drawn entirely in the computer
  • Original paintings or drawings

To make a print, the image needs to be digital. No problem for the first three. For original art works there are companies that provide some really top class digitization of paintings and drawings by highly specialist photography or by high end scanning. Cruse scanners can scan originals up to 2 m x 3 m. The results are brilliant – the lighting can either be adjusted to give a flat image and colours, or to show every brushstroke, so much so that, when they are printed, people touch the print to feel the brush stroke!  Digitising and printing original artwork opens up whole new markets and new revenue streams for artists. Limited edition prints allow them to sell to clients who may not be able to afford an original. Sometimes artists will embellish a printed image, for exaFeatured imagemple by addition of pearlescent or metallic paint, and add further to its value as a semi-original! The UK based Fine Art Trade Guild offers guidance on giclee printing, print life, framing and also guidelines on publishing limited editions. We are pleased to see more and more photographers and artists choosing ChromaLuxe HD Metal aluminium panels for exhibiting their work in high end galleries and fine art shows. We also saw print prices ranging from €1000 – €6000 at the recent Affordable Art Fair and Accessible Art Fair. Photograph or Art? – In the end the choice is yours; we all see images in different ways and we decide what we like or do not like, whatever the critics might say.

Some of the artists and photographers using ChromaLuxe can be found in the Gallery section of our web site at

This selection is being added to on a regular basis.

For example:

Charline Lancel – whose op-art style images are created entirely in Photoshop.

Alain Trellu – who takes amazing photos of his native Brussels and then adds a new dimension.

Colin Prior – Scottish photographer who specializes in amazing panoramas and has long been a respected figure in the fine art market.

Benoit Pay – human studies reflected in marble.

Nic Gaunt – English photographer based in Hong Kong – famous for his unusual style.

Featured imageCharles Henniker-Heaton has over 30 years experience in the imaging industry, first at Durst and then at Fujifilm as a senior manager involved in retail photo, chemicals and since 2006 as European Marketing Manager for large format printing. He joined ChromaLuxe EMEA in 2014 in charge of European Business Development for large format.


All well that starts well !

Starting a blog is like starting a relationship: it’s exciting, fun and you hope it will last forever. Above all: to keep everyone happy, you need discipline. All well that starts well though. I’m happy to welcome you to Configuration_46this blog which will be all about sublimation in the EMEA-region (Europe-Africa-Middle East), about bringing your sublimation business to the market and we’ll also be offering you a bunch of technical tips and tricks. The blog will be powered by ChromaLuxe, so do excuse us when we take live examples to pimp our story. ChromaLuxe, Unisub and SwitchCase might not be far off on many occasions.

We, I say, because I also want to welcome my co-bloggers. Every week of the month we have another writer that talks to you from his/her field of expertise. Charles Henniker-Heaton will write every second Tuesday about sublimation, looked at from the perspective of an expert in the world of photographic printing, but a relative newcomer to sublimation. I know he recently sublimated his very first Unisub items at a Christmas Fair, I’m very sure he’ll be happy to share with you how that went.

Steven Roesbeke is our Technical Support Engineer: the person to follow when you want to learn more about the do’s and don’ts of (large format) sublimation. Steven will write about how to get perfect results when sublimating, but also which accessories to look at. He might also throw in some free tips and tricks. Mark your agenda the 3rd Tuesday of every month!

The 4th Tuesday we’ll have a guest writing the blog, a different one every month. We try to look for fun, interesting or surprising stories from the sublimation business.

4 times during 2015 there is a 5th Tuesday in the month. These weeks our Managing Director Erik Wiegman agreed to end every quarter with a story about the most remarkable encounter he had, area he visited or lesson he learned during the last 3 months.

We are sharing this information to let you have a look inside our exciting world of sublimation. Please follow us, share us, ask us questions and make suggestions. We always appreciate a peek back!